Underbelly Season 3 DVD Boxset

The lead-up to Underbelly involved a heavy marketing campaign which covered radio, print, billboards and an increased online presence, including the use of social networking tools. At a reported cost of $500,000,  both this marketing investment and potentially millions of dollars in advertising revenue were claimed to be put at risk by the Victorian Supreme Court's injunction, as the series was expected to attract 800,000 to 1 million viewers in Victoria alone.  The injunction was put in place to ensure that upcoming criminal trials were not unfair to the accused, because the series contained fictionalised re-enactments of several disputed events. Underbelly began screening on 13 February 2008 on the Nine Network in all states and territories except Victoria.  An edited version of the series premiered in Victoria on 14 September 2008 after the injunction was partially lifted, although only the first five episodes were shown.